Collecting Made Simple

Here Are Your Art Collecting Problems

This isn’t what you signed up for. You imagined art collecting differently.

You imagined it would feel like pleasure and financial freedom, but instead what you feel is a constant fear of getting scammed, ongoing stress, and a sinking feeling that you can’t quite put into words. You want something fun and fulfilling, but instead, you keep getting coerced into buying overpriced pieces with unfounded hype.  You’re not alone.

The sea of art collecting is not only deep and wide, but it is also constantly changing. If only you could trust an artwork’s value and pay reasonable prices, without a constant headache.

Industry Critical Problems

Big art companies place way too much emphasis on the blue chips. Everyone there is trying to follow a certain fashion.  But I believe the importance of art is to have a collection.

The supposed reputation that it’s only for the top 0.1% is not only untrue but also grossly miscommunicates the point of collecting art. You don’t want someone to tell you what to buy.  You want to learn how to create your own meaning for a piece and rely on your own expertise so that you can see right through scammy dealers.

Unlike the art conglomerates who turn this passion into an inhuman investment strategy, you want to feel how collecting art is a very deep and personal experience that’s attainable, fun, and fulfilling.

Here Is The Only Solution You Need

Take a break from the madness you're in, and take a moment now to imagine what it could be like to:

  • Get a good night’s sleep for the first time in a long time, knowing you aren’t getting scammed and your trusted team is taking care of you

  • Focus all of your energy on what you love to do the most (isn’t that why you started collecting, to begin with?) and invest your valuable time where it should be invested: meeting new like-minded people, forming new connections, and creating a movement of your own.

  • Wake up feeling like it’s Christmas morning and take a moment to enjoy your cup of coffee surrounded by beautiful pieces that you recognize as sharing a part of yourself.  Your connection to them soothes you, and you know they will always be there before you open up your email and start your day

Go out to the museum and know what you’re talking about.  You don’t have to be intimidated by works that are “more valuable” than what you have in your home.

Understand why and how people spend day after day at the museum because they’re truly passionate about the pieces they’re interacting with.

Say “I don’t like it.” not because you heard someone say that, but because you can speak for yourself and really describe why you don’t like a certain piece.

I’m going to show you how to develop your tastes as I develop my own.  

How to find pieces that really connect with each other instead of buying a bunch of pieces with notoriety.  Don’t let yourself be taken advantage of by the art market. There are TONS of artworks that are just passing through because there’s too much light shed exclusively on the top tier. 

I offer exclusive access to top-grade 20th and 21st-century pieces from established artists that have now disappeared.  Finding their works is a mystery of its own, and it’s something I love to share by inviting clients to come see them personally in my own home over drinks.

Every piece I sell comes with detailed research and descriptive backgrounds of both the piece and of the artist.  

I hand deliver my pieces to you personally and offer my professional counsel on how to place the piece within your home to weave a cohesive narrative that makes sense for you.

If you’re unsure, you can keep the piece for a week and just see how it feels.

I’m dedicated to showing you how to feel inspired when you come home because you’ve learned how to discover pieces that speak to you.

I’ve done it for myself and am so proud and happy with my home that I want to help others do the same.

In the face of trying to navigate the deep waters of the constantly shifting art market, don’t take a blind leap. Join me and take a controlled dive. Your collecting is important to you and your advisor should be too.

Contact us now to get started.


My Story


I fell in love.

It was 1974, and I was entering the Galeries Nationales du Grand Palais in the city of Paris where I was born. Our school teacher decided to take our class on an afternoon field trip to see the first retrospective in France of Catalan master Joan Miró. 

I had just turned eight years old; I did not know what the word “art” meant. I had no particular artistic talent, nor a desire to create like so many creative children do.  I didn’t spend my time coloring books. I just wanted to escape.

Yet, I entered these galleries that suddenly made me surprised, excited, impressed, intimidated, reassured, scared of the unknown, and almost terrified of being transported into a world where the color, form, shape, pattern, scale, and texture of all these indescribable things hanging from the walls all bared the same family name: Art.

At the same time, I felt ecstatic to recognize that, through the back-and-forths between me and these artworks, my ambiguous concept I had known as “flowing emotional communication”, really existed.

I did not know what I was looking at or why these compositions and objects were there to be seen, but it didn’t matter.

One piece, in particular, Le Tapis, 1974, frankly scared the hell out of me.

I was four feet tall, and completely enveloped by the enormousness of this uncomfortable, yet impressive, ugly, yet beautiful piece.  And, I remembered thinking about the conjunction of opposite forces, much like my parents’ failing marriage at the time. It was an attraction and union of different worlds, but more importantly, a natural attraction to me.

I had found my escape.

The balance, equilibrium, and tension brought me a measure of things; my experience with the carpet challenged me and my very existence. 

This one-to-one relationship is what keeps me looking and going back to understand how my relationships with objects change over time. I do it to keep that relationship alive, but also I believe, somehow deeply, to stay alive myself. 

I share this childhood anecdote because I realize that at that moment, before the Miró, I began to become extremely aware of the power of my own eye. 

The expression “beauty is in the eye of the beholder” popularized by a writer named Margaret WOLF, back in 1878, already existed thousands of years ago in Ancient Greece, three centuries before Christ.  Yet, it remains the basic reason why I write this.

Beauty and meaning belong to you.  You are the beholder as much as I am.

There are stories of average people earning average wages, with no name or prestigious background that managed to collect and curate something incredible and immortal that will live on long past their creators.

I would see these stories and think, “Why isn’t this being taught?”

After researching I learned that people were too intimidated by the art industry to get involved.

But I want to show you how to cultivate and develop your own sense of beauty, so that you may also experience the ongoing relationship with art that has kept me going since my fateful encounter with Le Tapis so many years ago.

Welcome to Honest Eye and welcome to our journey of growth and conscious collecting.